UserJourney vs Google Analytics
Google Analytics counts your traffic. UserJourney follows each person from the first visit to paying, inside your app too, and tells you who needs a word today. Many SaaS teams use both.
| Google Analytics | UserJourney | |
|---|---|---|
| What it counts | Sessions, events and pages, across your site and app | People: each visitor and each signed-up user, from the first visit to paying |
| Setting it up | A tag, then the events, conversions and reports you configure | One script, one identify() and your Paddle or Stripe account |
| Cookies | Uses cookies to recognise visitors, so in the EU it needs consent | Visitors are counted without cookies or device storage |
| Who your users are | Its terms don't allow personal data such as emails: you see ids | Your signed-up users by email, with their stage, path and payments |
| Revenue | E-commerce events you send yourself | Trials, payments, failed charges and cancellations from Paddle or Stripe, per person and per channel |
| Onboarding | A funnel you build in Explorations | Your onboarding steps, the biggest drop and who is stuck right now |
| Paths | Path exploration, set up by hand | From each visit, the sign-up or any page, coloured by who goes on to activate |
| What to do | Reports to read | Today: the few things worth your time, and the people who need a note, already written |
| Bringing people back | Through other tools | Yes Emails and in-app cards you read and turn on |
| Price | Free; Analytics 360 for large companies | Free up to 250 people; from 19 € a month |
When Google Analytics is the better tool
For your marketing site and your ads. It ties visits to Google Ads campaigns, Search Console and audiences, and it's free at any traffic. If most of your questions are about content, SEO and campaigns, keep it.
When UserJourney is
When you sell a SaaS and the questions are about people, not pages: which channel brings customers, where new users get stuck, which way the ones who stay go through your app, who is about to cancel, and what to say to them. It answers those without a tracking plan, and puts each answer next to the people behind it.
Using both
They don't get in each other's way: both are a script in your <head>. A common setup is Google Analytics on the marketing site for ads and SEO, and UserJourney on the site and the app for the journey from the first visit to paying.
See where your users go
Free for your first 250 users. One script and one line of code.