Guides for SaaS founders
How to see where your users come from, which way they go and where you lose them, with or without a tool.
Acquisition
Activation
Activation
How to find where users drop off in your SaaS onboarding
Where new sign-ups stop before they get any value: how to write your onboarding as steps, measure each one, tell a drop-off from a slow start, and what to fix first.
4 min readActivationHow to see the paths users take through your SaaS app
A funnel tells you where people drop. Paths tell you where they went instead. How to build user flows that are readable, avoid the usual traps, and find the pages that lead to activation.
3 min read